Africa’s entertainment and media industry have since moved on from tradition

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“The line between traditional media and digital media is blurred – consumers want more flexibility and freedom in how they consume content.” – PwC

Albums in physical forms don’t really sell anymore. Digital disruption in the music industry over the last decade has changed things.

According to a new report by professional services firm, PwC, African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital spheres.

The report titled Entertainment and media outlook: 2015 – 2019 (South Africa – Nigeria-Kenya) presents the Outlook forecasts that South Africa’s entertainment and media industry is expected to grow from R112.7 billion in 2014 to R176.3 billion in 2019, at a compound annual growth rate (CAGR) of 9.4%. Digital spend is expected to fuel the overall growth.

“Consumers are choosing offerings that combine an outstanding and personalised user experience with an intuitive interface and easy access. This includes shared physical experiences like cinema and live concerts, which appear re-energised by digital and social media,” says Vicki Myburgh, entertainment and media leader for PwC Southern Africa.

One of South Africa’s most popular music groups Mi Casa is on a tour and will release a new album on iTunes this month. The group is contributing to the growth of the South African entertainment industry as content providers and making more money as the industry grows. My interview with the group will be published soon on thenerveafrica.com.

In Kenya, a carport can do more than just shade cars; it can produce electricity

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solar carport1

credit: Reuters

Kenya, East Africa’s largest economy is setting good examples for smaller economies in the region. The country is at the forefront of renewable energy in East Africa exploiting all available sources from wind to water (hydropower), nuclear to geothermal and also the large round red ball. Kenyans, are the world leader in the number of solar power systems installed per capita. More Kenyans are turning to solar power every year despite the government’s ambitious plan to increase power output. This is because the cost of connecting to the national grid discourages poor Kenyans who have a cheaper alternative in solar energy.

Thus, solar panels are becoming very common in Kenya nowadays. Everywhere you go, you see solar panels, even at carports.

The uppermost storey of a car park at Garden City Mall, part of the new 32-acre integrated residential, retail park, hotel and office development on Nairobi’s Thika Superhighway is fitted with a solar carport, which has been described as Africa’s largest. Solarcentury and Solar Africa renewable energy organisations that collaborated in the construction of the installation said it will cut carbon emissions from power generation through non-renewable energy by 745 tonnes annually.

A total of 3,300 solar panels capable of generating 1256 MWh annually were used.

“We are incredibly proud to be bringing our second dual-mode solar system to Kenya, this time to build East Africa’s largest rooftop system,” Dr Dan Davies, the Director for Solarcentury in East Africa said in 2014 during the commissioning of the project.

Situated on the topmost floor of the Garden City Mall along the Thika Superhighway, the carport will not only shade cars, it will also provide solar energy to reduce consumption from the power grid.

Way to go, Kenya!

solar carport solar carport2 Solar carport3

MANCHESTER UNITED

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Saw this from 2011. I wrote it during a boring class at the University of Ilorin.

mctainment

i saw RED scarves flying in the sky,
RED tattoos on everybody i saw,
RED shirts on every lil and big,
RED smiles on everyone in RED.

fire-works began in a row,
and the sky soon became red
even the floor was RED everywhere,
but i was the odd one out in blue.

i felt isolated and desolate
until a man in his sixties came to me,
glasses on his face,
his teeth working on bubble gums.

he came to me and smiled
whao! his teeth were RED with glitters
he offered me a handshake which i quickly
embraced
hmmm… my blue turned RED.

i joined in the song as i turned RED
a man lifted a cup together with his friends
in white shorts and RED shirts
we waved our flags as they do,
and we all sang;
“GLORY, GLORY, MAN UNITED”

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Almost all Facebook users in Nigeria, Kenya and South Africa access it through mobile devices

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Facebook active users in Africa

 

Facebook has shared new statistics revealing that 2.2 million Kenyans use Facebook every day and 4.5 million each month, while 7.1 million Nigerians use Facebook daily and 15 million are active every month.  Almost all these people are coming to Facebook on a mobile device: 100% of Nigerian monthly users are active on mobile as are 95% of Kenya’s monthly users.

This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.

Nunu Ntshingila, newly appointed Head of Africa at Facebook, said: “At Facebook, we have a saying that we’re only 1% done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection – from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear the stories from Kenya and Nigeria firsthand.”

Ntshingila continued: “Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way. I look forward to spending time with businesses across Africa to understand how we can work together.”

Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally. The new office is the next step in furthering Facebook’s investment in Africa and its people. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).

Ari Kesisoglu, Facebook’s Regional Director for MEA, said: “We are committed to creating solutions tailored to people and businesses in Africa. We continue to spend time with businesses to learn about how we can work together to create better, more flexible and less fragmented ways for businesses to reach people in Africa.”

KEY STATS

Global: Q2 2015

Facebook’s usage and engagement continues to grow:

•          Daily active users (DAUs) – DAUs were 968 million on average for June 2015, an increase of 17% year-over-year. Now 65% of monthly active users are also daily active users.

•          Mobile DAUs – Mobile DAUs were 844 million on average for June 2015, an increase of 29% year-over-year.

•          Monthly active users (MAUs) – MAUs were 1.49 billion as of June 30, 2015, an increase of 13% year-over-year. (This is half of the world’s internet population of 3B)

•          Mobile MAUs – Mobile MAUs were 1.31 billion as of June 30, 2015, an increase of 23% year- over-year.

•          Time spent: Across Facebook, Messenger and Instagram, people are now spending more than 46 minutes per day on average.

•          65% of people who use Facebook come back every day.

Kenya: Q2 2015

•          2.2 million total daily active users (DAUs)

•          2.1  million mobile DAU

•          4.5 million total monthly active users (MAUs)

•          4.3 million mobile MAU (95% of MAUs)

Nigeria: Q2 2015

•          7.1 million total daily active users (DAUs)

•          6.9 million mobile DAU

•          15 million total monthly active users (MAUs)

•          15 million mobile MAU (100% of MAUs)

South Africa: Q2 2015

•          7.3 million total daily active users (DAUs)

•          7 million mobile DAU

•          12 million total monthly active users (MAUs)

•          12 million mobile MAU (100% of MAUs)

 

Distributed by APO